I Can't Help Myself

I was going to post this last night, but thought maybe I should sleep on it and see if I still felt the same way in the morning. Well, I do.

I was pretty interested in the Super Bowl last night. I liked the story-lines of two of the most storied and tradition-rich NFL teams going at it on the world's biggest stage. I was interested in the Michigan players in this game...Charles Woodson, Larry Foote, Ryan Mundy and Lamar Woodley. I was happy to see Woodson win his first Super Bowl. He certainly earned it. And the Packers made the Steelers look pretty average for much of the game.

But when I woke up this morning, I couldn't remember much about the game itself. Not even the final score. All I could remember was this...

I just want to say that, yes, this is a commercial for the Chrysler 200. But what this commercial actually represents is way more. The message is deeper. I kept thinking last night that this is the commercial that Ford or GM have been dying to make, but just never had the balls to. I can honestly say, as a guy who works in the advertising business in Detroit, this 2-minute Super Bowl commercial took serious balls to make.

My hat's off to Chrysler for making this ad. Maybe Ford or GM couldn't have gotten away with an ad like this. Maybe it needed to be the smallest of the Big 3 that needed to speak the loudest...and they sure did it with this ad.

Well done.


  1. I remember thinking Eminem's music video for "Beautiful" was an awesome tribute to Detroit...apparently Chrysler thought the same http://www.youtube.com/watch?v=lgT1AidzRWM

  2. That was a favorite too and Darth Vader!